Customers For Life

Customer satisfaction surveys or market research surveys are highly valuable to an organization but let's be honest, most consumers would rather just provide that feedback in a ratings & review website like Yelp or in social media.  What actually happens with that data, and where are the missed opportunites for companies when it comes to closing the loop on these requests for feedback? Guest Brian Clark is a customer experience expert with Lenati.com and works with companies like Nike, Starbucks, Expedia & T-Mobile to bring increased sales through exceptional customer experiences.