Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Do you know what 80/20 stands for ? Let’s describe what it means in your yearly revenue as a business owner.   80% of your revenue is produced by 20% of your clients.   So if you concentrate on these 20%, and you make them repeat business with you, then, you are already in a good position ! And the best thing is that if you dig deeper into the concept… Among these 20%, 20% of these people will be responsible of 80% of the revenue that they bring to your business…   Hmmm.   And I am not done. What is even more exciting about the 80/20 is that it’s litterally everywhere. Even in places you never thought it would be !   Let me tell you.   The best person to talk about this is the author of the book « 80/20 Sales and Marketing » himself Perry Marshall. And I was delighted to have interviewed him for my podcast. Perry has this ability to explain, segment, and detail all the elements of the 80/20 to make them very understandable. We talk about a few crucial sales and marketing elements around the 80/20 rule the bi