Ten With Ken (audio)

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings – those that are professional, memorable, balanced and well-designed, AND that didn’t spark a backlash from faculty, students or alumni.   #10: Saint Louis University, Missouri Design firm Olson of Minneapolis created a streamlined new logo using a vastly simplified coat of arms and an “ownable” fleur de lis. The branding system includes specs for consistent iconography, a variety of wallpapers, and a wide range of subbrands – including a new logo for Billken Athletics. This is SLU - https://youtu.be/CYMBLYkEsPQ About SLU’s New Logos - https://youtu.be/oc1tCyzm0_c What is a Billiken? - https://youtu.be/xmaxVk8lakY   #9: Belmont Abbey College, North Carolina Another Catholic college redesigned their steeple-focused identity with the help of Rickabaugh Graphics in Ohio. The result is a dynamic shield emblem with fresher typography and a slightly brighter cri