Ten With Ken (audio)

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings – those that are professional, memorable, balanced and well-designed, AND that didn’t spark a backlash from faculty, students or alumni. In Part 1 last week, we looked at #10-6 - https://youtu.be/bkrxAD0AbbE Now, the countdown continues: #5: East Stroudsburg University, Pennsylvania Plenty of higher ed brand identities feature mountains, but ESU pulled off a slick rebrand that continues to emphasize its location near the Delaware Water Gap in the Pocono mountains. In 2017, ESU replaced a 24-year-old logo with a new one using a ceremonial banner shape. The ESU Warriors finally got a polished new mascot too, a Spartanesque warrior in the same banner shape. The New ESU - https://youtu.be/kzpNCsaSsYE #4: Colorado College Colorado College, ranked the best private college in the state by Forbes magazine, is particularly notable for its setting near the base of