Designprosuccessstories With Jeff Wortham

Benita Goldblatt is an Interior Designer in Orlando, Florida. She is also a partner in an online store that sells interior accessories some of which she designs. She currently splits her time between high-end residential design and running her online business. In our conversation we discuss the need to balance the desire to be creative with the need to make a profit, why she started and online store with her best friend, the big benefits of an internship, using ‘Color Stories’ to help customers choose accessories, and how she finds success in her business life.