Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

Qurious Co-Founder Sabrina Atienza Is on The CRM Sushi Podcast #12

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Synopsis

http://www.thesaleswhisperer.com/blog/sharpspring-crm http://ReferWes.com http://BestCRMForMe.com Sabrina Atienza UC Berkeley - physics and computer science and her co-founder is math, electrical engineering, and computer science Tried selling this into big-pharma and large enterprise She memorized scripts to go door-to-door in high school to raise money She learned all she could about sales. Lots of theory and hard to master it and apply it on a live call. Deep Learning since maybe 2012 has made AI more practical Speech recognition in real time in 2007 was not possible Prospects think there is “no way this will work in real time.” Recommends tight scripts for the first 20 seconds on a cold call. Creates “battle cards” for salespeople to reply. It takes practice to avoid cognitive overload. Module #1: AI listens to the best reps on the team to see how they open, ask high-impact sales questions, qualify, sequence, probes, trial closes, etc. Turn that into Battle Cards. Module #2: Real time listening Module #3