1mflourish's Podcast

Robert Kramer - Tech and Retail Giants' Senior Care | Proposed Solutions to Nursing Homes | Senior Living Market Segmentation

Informações:

Synopsis

We're problem-solving futurists and innovators in the aging sector.The Baby Boomer cohort is aging, and the number of seniors is growing rapidly. Aging in place is an essential concept for older adults to age at home longer and healthier.  Technology/ Smart hubs have made it easier for people of all ages to live independently at home, so they delay going into long-term care. Nursing homes are dealing with a lot of problems and challenges. These issues have resulted in lower-quality care, higher staff turnover rates, and declining occupancy rates that translate into financial pressure for nursing home operators. There is no one-size-fits-all solution for seniors. Seniors are not a homogenous group; they have different needs and preferences, which means that the housing products should reflect this diversity. Senior living market segmentation allows marketers to develop housing that better serves the unique needs of each senior demographic. This approach makes it possible to create personalized care plans