Government To Business

The Australian Government's business portal has been led through massive customer centric change the past 10 years by Simon Fisher. In this particular interview we talk around what's the Australian Government approach is towards a customer-centric digital service delivery to business, particularly in a federated environment. We talk about how Simon has been at Business.gov.au in using social media, search engine optimization and other strategies to get the message out about the resources on the website at relatively minimal cost. And also to start looking at the practical steps that they have taken to convert complex content and concepts into plain English. Now this is a really interesting thing when Simon starts talking around this element, around how do you get the lawyers on board and signing off on plain English where you've removed all the bureaucratic legalese out of things, but yet it's still actually able to stand up so to speak in a court of law. So that's a really interesting part of the interv