Studio 78 With Nache Snow

135. Get Comfortable Taking Risk + Opening a Flower Shop

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Synopsis

She Loves Me floral shop owner Holley Simmons is the daughter of a seamstress who spent her childhood gluing rhinestones on anything she could find. Her enthusiastic team takes just-plucked blooms and lovingly spins them into flower magic for special events, celebrations, and very important deliveries. They work with in-season flowers sourced from several local, women-owned farms throughout the spring, summer, and fall. When winter comes, they do their best to work with American-grown blooms. In addition to fresh-cut flowers, they offer dried floral arrangements, in-person and virtual workshops, as well as micro-weddings. In this episode, Holley chats with us about how teaching terrarium workshops took her from working a 9-to-5 to deciding to open up her flower shop. We talk about how the pandemic forced her to learn more about deliveries, why she is moving from her old place and opening two new locations, and she gives us her tips for styling floral photos. We also talk about taking risks, being authentic, s