Challengers & Icons Podcast Series

Season 1. Episode 1: Richard Fine, CEO of Help Remedies Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Richard Fine, CEO of Help Remedies. Help Remedies is a great example of a Challenger brand. Founded in 2008, Help disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g. Help I have a headache). Help took the Pharma world by storm with its ‘Take Less’ campaign. In a category that traditionally pushes more, extra, bigger, faster, Help Remedies pushes forward with a bold and unique message that is about less – less drugs, less dyes, less coatings. Less is sometimes more. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y