Challengers & Icons Podcast Series

Season 1. Episode 2: Jonathan Ford speaks to Brendan Harris, CEO of Froosh.

Informações:

Synopsis

Season 1. Episode 2: Brendan Harris, Chairman and CEO of Froosh Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Brendan Harris, Chairman and CEO of Froosh. Launched in 2004 as a healthy, fruit-only smoothie drink, Froosh prides itself on its pure fruit recipes and quality ingredients. Froosh has solved the ‘smoothie-confusion’ in the Nordic regions by using bold, personality-driven design statements rather than the pictures of fruit so typical in the category. Following its redesign, Froosh is now the number one smoothie brand in the region. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y