Challengers & Icons Podcast Series

Season 1. Episode 4: Jonathan Ford speaks to Seth Goldman, President and CEO of Honest Tea.

Informações:

Synopsis

Season 1. Episode 4: Seth Goldman, President and CEO of Honest Tea Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Seth Goldman, President and CEO of Honest Tea. Seth co-founded Honest Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Honest Tea has been credited with being the No.1 – and fastest-growing – organic bottled tea brand in the US. In 2011, Coca-Cola North America completed the purchase of a minority stake in the company – the first organic and Fair Trade brand to enter the Coca-Cola portfolio. In September 2011, the brand was redesigned to address the needs of standout and efficiencies. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y