Challengers & Icons Podcast Series

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Jo Malone, MBE and Founder of JO LOVES. After famously leaving school with no qualifications, Jo learnt the art of mixing fragrances from her beautician mother and in 1994, founded Jo Malone London – a name that rapidly became internationally synonymous with all that is most coveted in British style. In 1999, Jo sold her multi-million-pound fragrance business to Estée Lauder Companies but remained Creative Director until her departure in 2006. Five years later, Jo began to design fragrance once again, launching her new global brand JO LOVES in 2011. JO LOVES captures the things in Jo's life that inspire her, from ingredients and people to moments in time nestled within bold red packaging; the heartbeat of the brand. http://www.pearlfisher.com Subscribe to the series via iTune