The James Swanwick Show

Get your question answered by James on the Podcast! Click here. Show notes at: JamesSwanwick.com/197 “If you don’t have something that differentiates yourself from competitors, the only thing you can do is lower prices - which is a race to the bottom.” - Matthew Pollard (click to tweet)   In business, far too many people and companies are trying to be all things to all people. But early on this is a losing formula, and business coach Matthew Pollard is here to explain why today. The value in focusing on a niche market is that you can understand in a deep way your particular customer, what they look for and what their pain points are, and then you can speak to them in a way that makes perfect sense. The broader and less niche you go, the more you’re forced to compete purely on price, which, unless you’re an established company like Wal-Mart, is a losing formula. Matthew has a 5 step process to learn how to uncover what your unique competencies are outside of your functional skills, which is the key to underst