Business Rockstars

Natasha Case is a Los Angeles native. She attended UC Berkeley for her undergraduate studies, where she majored in Architecture and double minored in City & Regional Planning and Italian Studies. Natasha furthered those studies at UCLA where she pursued a Masters of Architecture, and after graduating worked as an architectural intern at Walt Disney Imagineering in Hotel and Master Planning. During this time she started baking cookies and making ice cream, and naming the ice cream sandwich combinations after famous architects and architectural movements. She handed them out to her peers who found them to be tasty comic relief in spite of recent layoffs and discussion of further impending cutbacks. She had also just met Freya, who was helping her make the product behind the scenes along with putting numbers to the concept as a business model.Steve Lehman was one of the founders of Premier Radio. From 1999 to January 2001, he served as the President and Chief Executive Officer of E4L Inc. (f/k/a National Med