Business Rockstars

Marketing to your customers is an ever changing challenge. Should you market to specific group, or to a mass audience? David Sheer answers these questions today on Business Rockstars! As the president of SheerID, David oversees the day to day operation of sales, business development and new group database acquisition. A SheerID co-founder, David developed and is implementing an aggressive market expansion plan that targets online retailers who need to verify students and quickly pivots to offer verification services for association members, military families, corporate employees, union members and government employees.Jake Weatherly is a co-founder of SheerID, the first online shopping cart platform to provide instant and seamless group verification. As CEO, Jake spends much of his time and energy on the overall vision and direction of SheerID. When he is not concentrating on company culture, channel expansion, and strategic partnerships Jake is consistently pushing to reach company milestones ahead of time a