Authors

Tim Keiningham: The Wallet Allocation Rule

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Synopsis

Joined on the show today by Tim Keiningham, author of The Wallet Allocation Rule. Today’s key discussion points: 1) Firms are obsessed with their customer satisfaction and Net Promoter Score levels, but you say this is a recipe for disaster. Why? 2) Give me a real world example of where this went wrong? 3) What […] The post Tim Keiningham: The Wallet Allocation Rule appeared first on .