Capitalism.com

Most success stories get told backwards, from the great win all the way back to the humble beginnings. Think of all those “they started in their garage” stories. They wouldn’t be nearly as compelling if the story ended in the founder going to work at a ‘regular’ job because of failing. A lot gets lost in the telling that way. Hindsight dictates which efforts, twists, and turns are worth recalling because they became significant. But what would it be like to look over Bill Gates’ shoulder while he built Microsoft in his garage? Or to stalk Target’s deodorant aisle with Moiz Ali as he built Native Deodorant? Wouldn’t you gather far richer insights by studying a brand in real time as it climbs to an eight-figure valuation? To see all the experiments, to understand the thought processes, to witness the moment when a brand caught fire? In this episode, Ryan sketches out his plan to take the Switch Supplements brand, and On Switch (its first product) from $0 to an eight-figure exit. Just as he teaches other entrepr