Cues Podcast

Being able to demonstrate a member-centric culture at your credit union during a crisis like the current coronavirus pandemic is evidence that you are customer-centric, Carrie Stapp says to lead off this episode.It’s “not just 'Are we friendly?' and 'Do we have the right technology?' but 'Are we really set up as an industry to help our members and to help our communities adapt in these times of uncertainty and to be able to do as much of their business as usual?'” says Stapp, SVP/product management for the marketing services division of CUES Supplier member Harland Clarke, San Antonio, Texas, the sponsor of this show.Stapp’s colleague, Jeff Hassemer, SVP/marketing, adds: “If we define being member-centric as 1) being always on, 2) staying at the top of your members’ minds and 3) delivering a positive personalized experience everywhere every time, in a sense, the thing that changes in a crisis like this is the message. It’s not necessarily about how you contact them or what you sa