Editor and Publisher Reports

92 Selling on the Backside of COVID

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Synopsis

Ryan Dohrn is a well-known industry sales coach who has traveled far and wide helping media companies of all sizes perform better (and he writes our monthly Ad Sales Life column). On his website, it states, “Ryan actively sells print, digital, broadcast, event sponsorships, exhibit space, and radio.” On his Twitter account, his description reads: Ryan Dohrn is a “motivational speaker, 28-year sales and marketing strategist.” And on the top of his LinkedIn page, there are just six words: “Sales Strategist – Keynote Speaker – Emmy Winner.” There is no question that when you watch Dohrn speak, there is always a true transference of positive energy emitting from him In this episode of “E&P Reports” publisher Mike Blinder chats with Dohrn about how ad sellers should adapt to a post-pandemic world. Dohrn offers actionable advice on how we can find, recruit, and keep sales talent. What are our best target business categories to prospect? How do we interact properly in a new Zoom world and use it to your advantag