Cues Podcast
CUES 30: Brand Building, an interview with Denise Lee Yohn
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:06
- More information
Informações:
Synopsis
In this episode, we will define brand as a business, the changes in brand building strategies, and some of the biggest challenges organizations face to communicate their brand effectively. Lee Yohn is a brand-building expert and author of the bestselling book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.