Cues Podcast
CUES 40: Invisible Influence, an interview with Jonah Berger
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:12:57
- More information
Informações:
Synopsis
In this episode, we will discuss if your choices are driven by your own personal preferences and opinions and why influence is like a magnet. Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on and bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On.