Shr Soundbites

Nadine Böttcher, Head of Product Innovation, with OTA Insight, joins Jason Emanis, from Sweden. Nadine talks about the data revenue managers should be looking at—upper funnel, that is, when guest are starting to look for a destination and compare rates. This data is helping revenue managers track recovery and better understand who their guests are. She references the current dynamic in Europe with the opening of borders, where hotels are booking new guests simply because their destination is open for travel. Then there's domestic, international, business leisure. All types of guests now have a digital footprint hoteliers can learn from. More episodes at https://shr.global/soundbites.