Go Rogue

Back to the Basics: Creating a Social Media Strategy that Works

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Synopsis

Shownotes(1:26) What are you obsessed with?(5:02) Choosing the right platform for your brand(8:41) Understanding your platforms of choice(9:39) Planning ahead(13:31) Picking the scheduling tool that’s best for you(18:23) Social monitoring and social listening(20:36) Rapid FireLinksBryan FittinLoren LewisEP 49 with C.R. Braniff EP 96 with Miruna Dragomir Later Hootsuite Sendible Quotes“A lot of people kind of bristle at [choosing a social media platform to focus on] because they’re like ‘I’m going to be on everything.’  That’s honestly a great way to shoot yourself in the foot because trying to do it all, you typically burn out within a week or two.” (6:01) “If you have two [social media platforms] that you’re mainly focusing on, when something changes in the algorithm you can adapt really easily, but it can be very difficult if you’re on all platforms.” (9:04)“Instagram has really been pushing Reels lately, and so it would be really wise to make a couple of Reels so that you definitely can increase your engag