Informações:

Synopsis

I’ve always really liked Cabela's as a company, and I’ve noticed more and more lately that I like them even more. Saturday night my wife and I were driving home from somewhere, and we were listening to the big local Top 40 radio station (she had control of the radio, married guys know). They were playing the big syndicated national all-request house party type show that they play every Saturday night. A Cabelas ad came on, advertising some big sale they’re having, the great deal they’re having on .223 and 5.56 ammo, as well as a deal that they were having for free shipping to the nearest Cabelas store when you buy a gun on their website. Let that sink in for a second. They were advertising .223/5.56 ammo, the most demonized ammo by the media, AND they were advertising online gun purchases (the most demonized type of gun purchase) on the radio. On the Top 40 station. During the Top 40 show on Saturday night, in one of the biggest radio markets in the country. I think that’s awesome. GunCulture 2.0 and all that