Work And Life With Stew Friedman

Jason Harrisis is CEO of the creative agency Mekanism, which has been named to Ad Age's Agency A-list and twice to their Best Places to Work. He’s the author of a recent book called The Soulful Art of Persuasion. Jason works closely with brands using a blend of soul and science to create provocative campaigns that engage audiences. Those iconic brands include Peloton, Ben & Jerry's, MillerCoors, HBO, and the United Nations. He’s been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied in cases at Harvard Business School.In this episode, Stew talks with Jason about building a trusting workplace culture and strengthening your reputation and your market power through persuasion, though Jason’s take on persuasion is not what most people think about when they picture what it means to be persuasive.  He demonstrates with enlightening examples how the ability to persuade -- which we need in all parts of our