Shr Soundbites

James Barton, Global Head of Business Transformation, with Merlin Entertainment/LEGOLAND Resorts, joins Jason, from Philadelphia, Pennsylvania. James talks about the 9 LEGOLAND parks, the ones in development (Korea, China, New York), his journey since the first LEGOLAND opening, what his role entails (keeping finger on the pulse, new tech to help drive more revenue and add value to customers), the technology aiding amid the pandemic, like voice AI—everything is about driving contactless engagement.