Shr Soundbites

Linda Gulrajani, Vice President of Revenue Strategy and Distribution with Marcus Hotels & Resorts, joins Jason Emanis, from her office in Milwaukee, Wisconsin. Linda talks about her closures and re-opens, how she dealt with no revenue to manage during the pandemic, how she worked to keep her core revenue team in place, how departmental collaboration increased, how pricing her resort saw an increase while other markets in heavily restricted cities/states had to be more aggressive. With no more weekday business traveler, and more people in the rooms during the week, her hotel had to adjust. While forecasting her hotels is a guess, she focuses on the next 30-60 days. She diligently looks at the last couple of weeks' pickup as well, how it's growing week over week, and watching group business pick up.