Mobile First

Ali Wing is the Chief Marketing Officer and EVP of Digital Channels at Maurices. Ali started her career with NIKE in marketing (NIKE women and sport casual) and later moved into corporate development (NIKE and NIKE International). From creating brand, marketing and digital strategies for venture capital–backed multichannel retail concepts like Gazoontite to founding and launching Giggle, a multichannel retailer, wholesaler and licenser of baby products, Ali’s passion and legacy is brand building and innovation. Here are the highlights of the conversation with our Guest: - Ali gives us a peek of her life from getting used to a new city, growing up as a small-town kid among nine other siblings, how she accidently fell in love with brand, brand strategy and brand development, and how she got introduced to Nike. - The memory that fueled her passion for connecting with the customer and the strategies they had employed to arrive with the most effective first women’s campaign such as journey mapping and recognizi