Mobile First

Our GuestAs CMO at Art.com, Sullivan-Cross oversees all marketing, communications, and analytics initiatives for the company, working to position Art.com as a prominent lifestyle brand in the e-commerce space, while creating an engaging narrative to inspire consumers to make a personal connection to art. Prior to Art.com, Sullivan-Cross was Vice President, Growth at Pandora where she strengthened the Pandora brand and developed marketing programs that contribute to the company’s active user and revenue growth, as well as its customer retention gains. With over 20 years marketing experience, she is an innovative data-driven marketer with a track record building and growing businesses at companies such as Lucasfilm, Warner Bros., Dictionary.com, Evite, Billboard and Adweek.   Here are the highlights of our conversation with our guest:Lisa loves the combination of art and marketing, forging new grounds and marketing a product that she is passionate about. This is why she had worked in the movies or mus