Shr Soundbites

Patty de Gruiter, Vice President of Revenue and Sales, for Sircle Collection, joins Jason from her office in Amsterdam, Netherlands, to talk about alternative revenue streams. Patty talks about the enjoyment and frustrations of managing revenue amid the pandemic, the adjustments she's had to make—running lean, minimizing risks, and then there's the creative campaigns: win a year-long stay, popup stores, music festivals, housing, and more.