Editor and Publisher Reports

One of the most anticipated media studies is the yearly release of the Borrell Associates’ Local Advertiser Survey where thousands of local advertisers complete more than 40 questions, yielding unique insights about current and future marketing plans.  Although the study is being fielded now to be released in November, Borrell has been issuing “snaps” of the data they are accumulating via “chart of the week” releases.   In this segment of E&P Reports, E&P publisher Mike Blinder asks Gordon Borrell, CEO of Borrell Associates, if he would offer an exclusive preview of what they are seeing from the thousands of datasets being garnered for the survey.  Spoiler alert: Gordon is high on local media focusing on content marketing (which he calls “storytelling”) and OTT  (Over the Top TV advertising). Plus, he also says now is the time to be 5G ready to stay competitive in your local market.