Editor and Publisher Reports

Dr. Iris Chyi is an associate professor at the University of Texas at Austin, specializing in media economics, and well-known for benchmarking reader demand for the print and digital content provided by major market newspapers. A few years ago, she caused a stir in the industry by describing through data that the digital content that the top 50 newspapers provide was being perceived as an “inferior good” by their readers. She went on to compare digital non-replica news sites as “Raman noodles,” and the print editions to steak, stating that people tend to perceive online newspapers as less likable and less satisfying. In her book, “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” she challenges U.S. newspapers’ technology-driven strategy, calling for a critical reassessment of the future of the industry. In her latest research, “The Impact of COVID-19 on 20 U.S. Newspapers’ Print and Digital Circulation,” Dr. Chyi takes a hard look at empirical data on the impact of COVID-19 with these