Leadership Matters

This episode will continue to focus on branding initiatives for public and nonprofit organizations. A strong brand can be invaluable as the battle for customers, supporters, donors, and funders intensifies. Your brand, “what resides within the hearts and minds of others regarding your organization,” could make the difference in the support your organization receives from constituents and its service market share and viability. Tune into this episode to hear about branding efforts in New Orleans from Jennifer Day of New Orleans Convention and Visitors Bureau; the use of social media to advance community engagement and branding efforts from Jessica Ziegler, Director of Development with United Neighborhood Houses of New York; and other mediums that can be used and leveraged in branding from Luis Gonzalez, Director of Community Affairs with Neighborhood House Association in San Diego, CA.