Tacoincidence with Scott Porter

I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this! Secret #1: Reflect on your "why"Secret #2: Uplift your customers and help them feel heardSecret #3: Help your customers feel uniquely valuedSecret #4: Do things within your business to stay relevant.Secret #5: Speak to the one and show empathySecret #6: Send a consistent message that resonatesSecret #7: Help your team members become the best people they can beSecret #8: Care about your people over quotas or moneySe