Corporate Unplugged

Stefan Ytterborn is an experienced entrepreneur, he’s the founder and CEO of CAKE. And after more than three decades as an influential force in design and product development, he is now four years into his newest successful venture - CAKE. It's an electric motorbike company that wants to help the world on the journey to a zero emission society.In this podcast:Why CAKE is the opposite of motorbike cultureThe global rise of IKEABeing purposeful without expecting paybackTake a breakBe respectful, be patient, take actionThe importance of caring leadershipLinks:https://www.ridecake.com/en/  See acast.com/privacy for privacy and opt-out information.