Tacoincidence with Scott Porter

A Mile in Her Moccasins with Susan Petersen from Freshly Picked

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Synopsis

“The Mom Squad is the secret to our success.”When Susan decided she’d do moccasins exclusively (5:14)Secret #1 Keep trying different things until one sticks (7:17)Secret #2 Turn broken systems into a positive inflection point (10:31)Secret #3 Enable your customer to mark meaningful moments (11:41)Secret #4 Alleviate customer burdens (17:45)Secret #5 In order to build a legacy, don't sacrifice the brand (19:08)Secret #6 Give your customers white glove treatment (20:00)Secret #7 Do everything you can to hire for culture fit (21:80)Secret #8 Make everyone feel like a valued customer (23:02)Secret #9 Hire team members who relate to your customers (25:50)How the Mom Squad works (26:00)Secret #10 Be resilient — Don't give up (27:24)Secret #11 Create a memorable 360 degree customer experience (28:30)Secret #12 You can achieve anything (30:00)Secret #13 Listen to your customers & incorporate their feedback (35:00)Links we mention in this episodeBlue PoblanoFollow SusanLinkedIn InstagramFreshly PickedFollow the Se