Tacoincidence with Scott Porter

Empower Through Insecurities with Trent Ulicny

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Synopsis

“The more you make business like life, the more successful it is.”Secret #1: Work with a team that is passionate (4:00)Secret #2: Create lasting value with strong emotional connection (9:07)Secret #3: Empower your customers by addressing their insecurities (12:02)Secret #4: Identify the driving insecurity your customers feel (14:00)Secret #5: Focus on people, not products, to build loyalty (16:21)Secret #6: Define and infuse your company values early on (22:26)Secret #7: Your business is your kid — how are you raising your kid? (26:21)Secret #8: Be disciplined to stand for what your brand is becoming (29:25)Secret #9: Ask: What are we trying to make someone feel? (31:30)Secret #10: Differentiate yourself by being sincere (36:21)Secret #11: Be a good friend to your customers on their terms (39:01)Secret #12: Make people feel better is a massive differentiator (56:00)Secret #13: Go listen to your customer (1:00:00)Secret #14: The more you make business like life, the more successful it is (1:06:04)Links we ment