World Bank Podcasts
Spotlight: Soap Opera for Social Change
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:04:42
- More information
Informações:
Synopsis
http://www.worldbank.org/financialinclusion - Can soap operas educate TV audiences on personal finance issues? Researchers at the World Bank did the test: They integrated messages on personal finance into 2 episodes of South Africa's famous "Scandal!" soap opera. The results was stunning: debt mediators were flooded with calls by people who sought advice on similar issues.