Ueber-brands
Purpose and Promotion Don’t Mix Well – Ben & Jerry’s Global Social Mission Officer Dave Rapaport explains
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:31:11
- More information
Informações:
Synopsis
Ben & Jerry's Global Social Social Mission Officer Dave Rapaport tells us what it takes to be an authentic, purpose-led but profitable brand. Hints: Do not mix purpose and promotion - in a marketing kind of way - and stand up to be counted... when it really counts. Continue reading →