Shr Soundbites

Airela Kiradjian, Partner & COO of The Boutique Lifestyle Leaders Association and Co-Founder of StayBoutique, joins Jason from Los Angeles, California. Ariela talks about how boutique hotels have faired amid the pandemic, with some leaving for brands while also finding branded hotels, de-flagging. #1 reason boutiques move to brands? Distribution. But, she explains that many hotels are finding ways to develop and execute a strong distribution plan and make more money without those brand fees.