Demio Discover

[Journey] Creating "Activation Points" for onboarding customers and reducing churn

Informações:

Synopsis

In this episode, David from Demio will explain how on our journey, we entered free beta and recognized we had a big problem with our SaaS - customer usage. We realized that without usage we would get no feedback and no real understanding of our MVP hypothesis. We quickly understpood that we needed to create Activation Points for our users to get in, running a webinar, and getting feedback to us. This caused a spike in customer usage and reduced churn along the way. We opened valuable feedback loops with our users which also enabled us to create a better application. Here's the lessons learned and the wins we've found along the way.