Demio Discover

Sid Bharath is a marketer and previously the VP of Growth at Thinkific, an online course platform that he’s helped grow to the leader in the industry. He’s also a marketing consultant and has worked with other software companies to help them grow. In this episode, David and Sid discover his 5 step framework that Sid uses to start the growth marketing process for any Early-Stage startup and how they use an ROI calculator to determine their first marketing steps 00:10 - Sid's Journey into Growth Hacking 04:40 - The Thinkific Fast Growth Experience 07:55 - Best Channel, Swap Partnerships and Influencers 09:20 - The System to Identify The Best Channel To Invest 12:30 - Listening to Customer Support for Customer Feedback 14:20 - Collecting Data to Choose Best Customer to Focus On 18:00 - 5 Step Framework for Growth Hacking: Customer Persona, Customer Journey (Problem Unaware > Problem Aware > Solution Aware > Product Aware > Decision > Retention), Trigger Points Prioritization, Testing, Scaling The