Demio Discover

Mike Hardenbrook is the Co-founder of Growth Geeks (a marketplace of vetted freelance-marketers or geeks) and Growth Hacker TV which is an educational resource for startups, to acquire, monetize, and grow a user base. Mike is also the Chief Strategist at Workify and a Mentor at Techstars with select founders and companies. His latest project is The Cold Email Academy. 00:30 - Mike's Journey 05:55 - Timing and Validation 06:40 - Building MVP and Audience 10:00 - Bootstrapping vs Funding 14:30 - Getting Chosen by Techstars 15:30 - The Marketing Plan: Outbound Marketing 17:30 - A Proven Process for B2B Cold Email 23:45 - The Next Steps After You Get Their Email Address 25:50 - How To Find Anyone's Email Address 28:00 - Recap Of Critical Concepts and Systems 29:10 - Just Get Started With The First Email! 29:30 - The 3 Components You Need to Nail 31:40 - Failures That Were Big Learning Moments 36:15 - The Lesson Learned With Freelancers 39:40 - Lightning Questions