Inside Outside Innovation

Ep. 114 - Canva's Cameron Adams on Democratization of Design

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Synopsis

Canva, an easy graphic-design tool website, started six years ago, after two of its founders found success making customizable school yearbooks. Through this process they discovered the power of putting easy-to-use tools in the hands of their customers. Cameron Adams, Canva’s Co-founder and Chief product officer joined the team with his design and tech experience, and Canva was born. Today, Canva, an Australian-based company, has over 10 million users and is valued at $1 billion.  In this episode, Cameron talks with Brian Ardinger about Canva's work bringing goodness to the world through individuals and companies of all sizes. The Canva tools give companies and people the opportunity to easily experiment with design. One reason, Canva has seen such great success, is due to the experiences and "pain points" the founders had prior to starting the company. As the founders developed the product to address the problems in the market, they continued to do many interviews and prototypes. Canva likes to aim for t