Inside Outside Innovation
Ep. 120 - Digital Intent's Sean Johnson talks Corporate Innovation Strategies
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:32
- More information
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Synopsis
After years of working in startups, Sean Johnson and his team began getting approached by enterprises. These companies needed help moving on ideas, accessing specialists and understanding how to be iterative. Today, Sean's company Digital Intent works with venture-backed startups and Fortune 1000 companies wanting to be tech-enabled businesses. He is also a general partner at Founder Equity. Brian and Sean discuss a variety of corporate innovation strategies. Here are a few highlights: - Companies need to be making lots of little bets, with little bits of funds. Think like investors. Spread the risk. - Corporations innovation teams can have a similar cadence to a venture fund. Life of 7-10 years and 3 deals a year. Team churn concern. How to preserve knowledge. - Have conversations with corporate teams who are connected with customers early. Act like a startup and get realistic feedback for needs and products. - Partner with startups. Startups are getting a channel they didn’t have, but are putting in