Loose Threads Inside The New Consumer Economy
Passing the Baton — with Micky Onvural of Bonobos
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:50:56
- More information
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Synopsis
#64. Bonobos was a healthy product-driven company, built on a strong vision and a small, but loyal audience. But since 2016, and Bonobos' Walmart acquisition, co-president Micky Onvural has helped steer the company into a resonating brand. We had a great talk with Micky about what it's like to take the reins at someone else's company, go through an acquisition and turn a company's core DNA into a long-lasting brand. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.