Loose Threads Inside The New Consumer Economy
How Michel et Augustin is importing French dessert staples to the U.S.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:46:45
- More information
Informações:
Synopsis
#129. Michel et Augustin is a French confectionary brand that entered the U.S. market in 2016. We talk with Evan Holod, the CEO of U.S. operations, about the challenges of making a popular French cookie resonate with Americans. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.
