Short Story Long

On Episode 68 of Short Story Long I went down to San Diego to meet up with Ryan Holiday and talk about his new book Perennial Seller: The Art of Making and Marketing Work That Lasts. We cover the creative process of coming up with an idea, how you go about launching that product and the marketing behind it to ensure it holds value for longevity. Learn more about your ad choices. Visit megaphone.fm/adchoices