Data Drivers
Why Every Retailer Needs To Act Like A Software Company: Geoff Watts, EDITED CEO
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:53
- More information
Informações:
Synopsis
Fleet of foot and fickle of mind, consumers are flocking to retailers -- online, and to buy direct. In the latest Data Drivers, EDITED CEO, Geoff Watts, tells Karen Webster retailers must learn to act like software companies and brands become retailers as data-driven direct consumer interaction emerges as a macro trend. Three data points tell the story.
